Digital Marketing Trends 2020
It’s December, just a few days away from the New Year. Have you begun working on your strategy for a successful 2020 yet?
With not many days left in your hand count this year, most business owners are looking forward to ending their year on a high note. I challenge you, Owners, to look further ahead and determine what you want to accomplish in 2020. Just because we’re in the wee days of this New Year, it doesn’t mean you should wait until you get started on your 2020 plan of attack. Keep one thing in mind, don’t overcomplicate the plan, the process, or turn your strategy into the Magna Carta, Keep It Simple and Stupid.
Here are 5 things to help you get started:
1.Understand your customers:
You can only develop products and services that will be a huge hit if you are attentive to the needs of your customers and prospects. One way to understand exactly what your customers want is through research and surveys. You should be constantly inviting them to provide honest and even brutal feedback. Reviews and surveys are the best possible ways to get under the skin of customers. This makes it easier for you to develop products and services that are suitable for the current demands in the market. Moreover, it helps you understand the areas in which your company needs to improve.
And one of the keynotes is that if you don’t provide quality customer services, it will be difficult for you to satisfy your customers even if you have a superior product or service. Let your customers know that they are valued. They should not feel like things are difficult for them if they raise certain issues. Social media is one such platform to understand your customers by listening to them. If they find your customer service satisfactorily, they might even recommend others to also buy from your business.
These numbers project the importance of incorporating a video into your business as a part of Digital Marketing Trends 2020:
65% of consumers say that they have shared a brand’s video.
70% of businesses say that the video has improved their conversion rate.
55% of consumers say that watching explainer videos makes them more confident in purchasing decisions.
Your business is not a dormant strategy on a piece of paper- you must bring it to life. Well, it’s not a gulping moment to you that video is taking the market by storm. So how do you use the power of videos to grow your business faster, generate new leads and develop your customer base? As videos can bring-in attraction and conversion of visitors and brand identity.
Imagine an online visitor comes across your website, but there is a humongous amount of text and images explaining about what you do and how great your products and services are, the visitor after reading for one or two minutes will simply leave the website and get disinterested. Now let’s assume that instead of the boring text, you’ve got short and factual video, this engages him/her and can be your potential customer.
3.Hire the right people and place them in the right position:
In any business, the employees are the most important and valuable asset. In order to ensure continued success, businesses need to be able to hire the right people and put them in the right position. “Place them and forget them” is a common approach for recruiting. But it is equally important to ensure that the right people are placed in the right positions, so those top performers can optimize their learning and growth.
Unfortunately, many managers take an unconcerned approach to place employees, and as a result, they have top performers working in non-essential jobs. In addition to impacting their morale and retention, it also affects the firm’s productivity, as well as its ability to maintain a competitive edge. If you want your team to be productive, it’s essential that you periodically conduct a “human capital audit” to ensure that the right people are placed in the right job!
It takes time to encourage customers to come and buy what you have to offer. But it’s not enough to just make them buy. You need to encourage loyalty. Considering that there are other competitors who could offer them better, you want them to remain loyal to you. Don’t be self-satisfied just because you already have a lot of loyal customers. They can be easily attracted to other options, and they might leave you. Provide loyalty rewards, discounts and promotions, let the most loyal customers be the first ones to know. You must ensure your customers that they are appreciated.
5. Go Digital:
Name a business that does not have a website, a blog, or even its own account on Facebook or Twitter. Yes, there’s probably none. Going digital is a convenient and effective marketing strategy because of its low start-up costs, extensive reach and popularity. When we talk about business going digital, things like cloud, Big Data, analytics, Online marketing plays a pivotal role in such a way that these emerging and disruptive technologies have transformed the business landscape in the past 5 years.
Think about the way that digital transformation changes the interaction with customers or how employees do their jobs or how it creates new and innovative lines of business. Digital is the new face of business, and it’s absolutely necessary for organizations to get onboard onto this Digital Marketing Trends 2020.