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SEO packages and pricing
What SEO services cost, what changes the price, and how to compare packages without overpaying or buying risky shortcuts.
Written by Nikhil Narasipura Doddamane, Founder & Head of SEO/GEO · Published 8 May 2026 · Updated 5 Oct 2026 · 3 min read
QUICK ANSWER
How much do SEO packages cost?
SEO package pricing depends on market, competition and scope. Toffyjar SEO packages cost $499 a month (Starter) and $999 a month (Growth), with Enterprise custom. Prices across the market vary widely, and very cheap packages often rely on low-quality links.
What affects SEO services price?
Competition, number of pages, content volume, technical complexity, number of markets and whether developers are included. Local campaigns cost less than national or international ones.
What do the numbers say about SEO and AI search?
Research presented at KDD 2024 (Aggarwal et al., Princeton University and IIT Delhi) found that adding citations, quotations and statistics can boost a source's visibility in generative engine responses by up to 40%, while classic keyword stuffing performed worse than doing nothing. Google's Core Web Vitals define a good experience as Largest Contentful Paint within 2.5 seconds, Interaction to Next Paint of 200 milliseconds or less and Cumulative Layout Shift of 0.1 or less, measured at the 75th percentile of page loads (web.dev). Toffyjar SEO retainers cost $499 a month for Starter and $999 a month for Growth, with Enterprise priced on scope, and every plan includes GEO for AI search. Put simply, rankings now depend on fast pages and answers that cite real sources, and the same work also earns citations in AI Overviews, ChatGPT and Perplexity.
What is the SEO cost per month in India?
SEO in India is generally priced lower than in the US or UK because of labour costs, but quality varies widely. Compare scope and method, not only the monthly fee. See SEO services in India.
How do you compare SEO packages?
List what is included, not just the price.
| Check | Why |
|---|---|
| Deliverables per month | Know what you pay for |
| Content included | Content drives growth |
| Technical fixes shipped | Not just recommendations |
| Reporting | Accountability |
| GEO included | AI search visibility |
| Contract term | Flexibility |
Are cheap SEO packages worth it?
Usually not. Packages priced far below market often depend on bulk links or automated content that can harm your site. A focused, honest plan at a fair price beats a cheap one that creates cleanup work.
What do Toffyjar SEO packages include?
Starter ($499) covers technical SEO, schema, llms.txt and monthly AI visibility reports. Growth ($999) adds 4 content pieces a month and 50-prompt tracking. See SEO and GEO pricing.
What are the key takeaways on seo packages pricing?
In short: Competition, number of pages, content volume, technical complexity, number of markets and whether developers are included. SEO in India is generally priced lower than in the US or UK because of labour costs, but quality varies widely. SEO prices in the UK and SEO in the USA are usually higher, especially for national campaigns in competitive sectors. List what is included, not just the price. Usually not. Starter ($499) covers technical SEO, schema, llms.txt and monthly AI visibility reports.
WORK WITH TOFFYJAR
Want this done for you?
We build WordPress and modern websites and make them rank in Google and get cited in AI answers. Fixed quotes, senior review, you own everything. We measured these results on 16 October 2026 using OpenSEO, which draws on DataForSEO ranking and backlink data. For example, in one case study an enterprise digital engineering company whose site Toffyjar built has 65 non-brand page-one rankings, 37 at #1, with 2,717 referring domains. In another, an AI insurance process automation platform has 13 non-brand top-10 rankings including #1 for underwriting software, with 2,578 referring domains. These are current figures, not before-and-after claims, and client names stay private under NDA. Every site was planned from a requirement sheet, built on staging, reviewed by senior people and handed over with the client owning the code, content and logins. Projects are priced at about $199 per page, and SEO and GEO retainers start at $499 a month. Ask for a reference on a discovery call and we will connect you with a client where they agree.
CASE STUDY · ENTERPRISE DIGITAL ENGINEERING COMPANY65 non-brand page-one rankings, 37 at #1 →
Frequently asked questions
Is monthly SEO better than one-off?
For growth, yes; one-off audits suit fixed needs.
Do SEO prices include content?
Depends on the package; ask.
How long should I commit?
At least 3 to 6 months.
Do you charge setup fees?
No.
KEEP READING
SEO services → SEO services in India → SEO services in the USA → SEO services in the UK → Local SEO → What is SEO? → What SEO means for a business → What is an SEO company? → How to do SEO for a website, step by step → Google SEO: how ranking on Google works → On-page SEO: guide and checklist → Blog → Small business SEO →NEXT STEP
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*Save up to 70%: based on a $1,733/mo dedicated developer vs a $5,900/mo published US agency development plan (Oct 2026).