Home / Case studies
// CASE STUDIES
Web development case studies
Sites we built and optimize, with current measured results. Client names are withheld under NDA; references are available on a discovery call.
Reviewed by Nikhil Narasipura Doddamane, Founder & Head of SEO/GEO · Updated 16 Oct 2026
QUICK ANSWER
What results has Toffyjar delivered?
Toffyjar has built and optimized websites for enterprise engineering firms, insurtech platforms, SaaS companies and consumer apps. Measured on 16 October 2026 with OpenSEO, one enterprise site ranks for 65 non-brand keywords in the Google top 10 (37 at #1), and an insurance platform ranks #1 for life insurance underwriting software.
ALL CASES
Which web development case studies are available?
Nine anonymised projects, from enterprise sites to new launches.
| Client type | Headline result |
|---|---|
| Enterprise digital engineering company | 65 non-brand page-one rankings, 37 at #1 |
| AI insurance process automation platform | 13 non-brand top-10 rankings including #1 for underwriting software |
| Data and digital orchestration platform (SaaS) | WordPress site with #1 rankings for platform-engineering topics |
| Insurance digital transformation consultancy | WordPress site with 1,625 referring domains |
| B2B technology company | Website build with 1,436 referring domains |
| Animated explainer video studio | WordPress site and SEO program, 1,638 referring domains |
| Insurtech AI product (new launch) | New WordPress launch, first rankings recorded |
| AI video creation SaaS (new launch) | WordPress launch site for an AI SaaS |
| Consumer astrology app (India, new launch) | WordPress launch site for a multilingual consumer app |
BY THE NUMBERS
What do the numbers say about modern websites?
Google's Core Web Vitals define a good experience as Largest Contentful Paint within 2.5 seconds, Interaction to Next Paint of 200 milliseconds or less and Cumulative Layout Shift of 0.1 or less, measured at the 75th percentile of page loads (web.dev). WordPress is used by 39.7% of all websites and 58.5% of websites whose content management system is known, according to W3Techs (October 2026). WooCommerce runs on 19.8% of WordPress sites. Toffyjar prices website projects at about $199 per page, so a 10-page site is roughly $1,990 with a fixed quote, and dedicated developers cost $10 an hour or $18 an hour for senior developers. In practice, that means a business website should be fast by measurement, built on a platform teams can edit, and priced so the scope is clear before work starts.
ENTERPRISE
Which enterprise case studies show SEO results?
The enterprise digital engineering site ranks for 223 US keywords with 65 non-brand top-10 positions, and the insurance automation platform ranks for 162 US keywords with 6 non-brand #1 positions. Both have more than 2,500 referring domains.
WORDPRESS
Which WordPress case studies are available?
The data orchestration platform and insurance consultancy run on WordPress builds by Toffyjar, as do the video studio and three new launches. See WordPress development.
LAUNCHES
What about new launches?
Three recent launches, an insurtech AI product, an AI video SaaS and a consumer astrology app, are too new for meaningful ranking data. We publish their numbers as tracking shows movement.
METHOD
How do we measure and report results?
Every figure is a dated OpenSEO (DataForSEO) snapshot from 16 October 2026, US market unless noted. Non-brand counts exclude the company name. Leads and revenue are added only with client approval. Testimonials: pending client approval.
BEFORE YOU ASK
Common concerns, straight answers
Is an offshore team risky?
No, not with the safeguards Toffyjar builds into every engagement. You get a named senior lead who owns delivery and answers you directly. The Bangalore team works hours that overlap with US mornings and the UK working day, so most questions are answered the same day. Every change is shared on a staging link for review before it goes live, and the code sits in your own repository from day one, so you can see every commit. Senior developers review AI-assisted work before it ships, and founder Nikhil Narasipura Doddamane reviews strategy. You own the code, content, hosting and logins, so you can change providers at any time.
Will we be locked in?
No. You own the code, content, hosting and logins. Retainers run month to month.
How do we know the price?
A fixed quote within 48 hours of the requirement sheet. The sheet covers goals, pages, platform, integrations, timeline and budget, so Toffyjar can scope the work without a sales call. Website projects are priced at about $199 per page, including design, development, responsive QA and on-page SEO and GEO. Monthly rates are published: dedicated developers cost $10 an hour and senior developers $18 an hour, SEO and GEO retainers are $499 a month (Starter) or $999 a month (Growth), and care plans start at $89 a month. Third-party costs such as hosting, licenses and paid plugins are listed separately in every quote, so there are no hidden fees.
Can you work with our in-house team?
Yes. We slot into your Git, Jira or Trello workflow and follow your review process.
What if results are slow?
We report monthly on rankings, AI citations and leads, and change course on the data. No long contracts.
Is AI writing your content?
AI speeds up research and drafts; senior people write, edit and approve everything that ships. In practice, Toffyjar uses AI tools for research, outlines, first drafts and repetitive development tasks. A senior writer or developer then checks the facts, edits for your brand voice and approves the final version. Every statistic carries a named source, such as Google's web.dev or W3Techs. Pages answer real questions in self-contained passages, which helps search engines and AI assistants such as ChatGPT, Gemini and Google AI Overviews quote them accurately. Nothing is published without human review, and you approve every change on a staging link before it goes live.
FILL THE REQUIREMENT SHEET
Fixed quote in 48 hours. No obligation.
FAQ
Frequently asked questions
Short answers you can quote.
Reviewed by Nikhil Narasipura Doddamane, Founder & Head of SEO/GEO · Updated 16 Oct 2026
Why are client names hidden?
Clients are under NDA; references are shared on a discovery call.
Are the figures real?
Yes, they are dated OpenSEO measurements.
Do you have case studies in my industry?
Ask us; we will share what is relevant.
Can I get a free audit first?
Yes, through the free website audit page.
EXPLORE
Related services and guides
NEXT STEP
Tell us what you need. Get a scoped quote in 48 hours.
*Save up to 70%: based on a $1,733/mo dedicated developer vs a $5,900/mo published US agency development plan (Oct 2026).