// FREE TOOL
Website cost calculator
The Toffyjar website cost calculator is a free tool that estimates what your website will cost to build and run. Pick WordPress, Webflow or Framer, the number of pages and the support you need, and see a one-time build price, a monthly figure and a first-year total, based on published prices of about $199 per page and care plans from $89 a month.
By Nikhil Narasipura Doddamane, Founder & Head of SEO/GEO · Updated
QUICK ANSWER
How much does a website cost?
At Toffyjar, a business website costs about $199 per page, including design, development, responsive QA and on-page SEO and GEO, so a 5-page launch site is about $995, a 10-page marketing site about $1,990 and a 25-page site about $4,975. Ongoing costs are a care plan from $89 a month and, if you want growth, an SEO and GEO retainer from $499 a month. Ecommerce, integrations, multilingual builds and migrations are quoted separately after the requirement sheet. These are the same prices published on website development pricing. For example, a 10-page WordPress site with the $179 Growth care plan costs $1,990 to build and $2,148 a year to run, so about $4,138 in the first year. Adding a $499 Starter SEO and GEO retainer raises the monthly figure to $678.
INPUTS
What drives the estimate?
| Factor | How it is priced | Published rate |
|---|---|---|
| Pages | Per page, design to launch | About $199/page |
| Care plan | Monthly, per site | $89, $179, $249 or $399+ |
| SEO and GEO | Monthly retainer | $499 Starter, $999 Growth |
| Developer | Monthly, by hours a week | $10/hr, senior $18/hr |
| Extras | Scoped from the requirement sheet | Fixed quote in 48 hours |
The calculator never invents prices for extras. When you tick one, it flags it for the quote instead of adding a guessed number.
PLATFORMS
Does the platform change the price?
Toffyjar quotes WordPress, Webflow and Framer projects at the same per-page rate, so the platform mostly changes running costs, not the build fee. WordPress needs hosting and plugin licenses but gives you full code ownership and the largest plugin ecosystem. Webflow and Framer charge monthly site plans but include hosting. WordPress is used by 39.7% of all websites according to W3Techs (October 2026), which is why most Toffyjar builds use it. Compare them in Webflow vs WordPress and Framer vs Webflow, or read the full website design costs guide.
COMPARE
How does this compare with a typical US agency?
A full-time Toffyjar dedicated developer costs $1,733 a month (40 hours a week at $10 an hour), against a published US agency development plan at $5,900 a month (October 2026). That is the basis for the "up to 70% lower" figure used across this site. Project prices are fixed after the requirement sheet, so the estimate above becomes a written quote before any work starts.
FAQ
Frequently asked questions
How accurate is this website cost calculator?
The website cost calculator is accurate for standard marketing pages because it uses the exact published Toffyjar rate of about $199 per page. For example, a 12-page WordPress site with the Growth care plan shows $2,388 for the build and $179 a month, which is what the written quote will say unless the scope changes. Extras such as ecommerce, CRM integrations, multilingual builds and migrations are flagged rather than priced, because their cost depends on product counts, APIs and content volume. Those are scoped from the requirement sheet and quoted in writing within 48 hours.
Is the $199 per page price fixed?
The $199 per page price is the typical Toffyjar rate for designed, built and launched pages, and it is the figure most marketing websites are quoted at. A 5-page launch site is about $995, a 10-page site about $1,990 and a 25-page site about $4,975. Complex integrations, custom applications, large content migrations and ecommerce catalogs are scoped separately because their effort varies widely. Every project still gets a fixed written quote within 48 hours of the requirement sheet, so the price is agreed in writing before any work starts and does not change unless you add scope.
What is included per page?
Each page in the $199 price includes four parts. First, design: a layout approved in Figma before development starts. Second, development on WordPress, Webflow or Framer, built on a staging site. Third, responsive QA across desktop, tablet and mobile breakpoints, including Core Web Vitals checks. Fourth, on-page SEO and GEO: the title tag, meta description, heading structure, internal links and JSON-LD schema that help the page rank on Google and get cited by AI assistants such as ChatGPT and Perplexity. Copywriting and stock imagery can be added if you do not supply your own.
Do I have to buy a care plan?
No. Care plans are optional, and you own your code, content and logins either way. Most clients choose one because WordPress core, themes and plugins release updates every few weeks. Toffyjar care plans cost $89 a month (Essential: updates, daily backups, uptime and security monitoring), $179 (Growth: adds speed checks and developer time), $249 (Pro: more developer hours and priority response) or $399+ (Enterprise: custom support for complex sites and stores). Every update is tested on staging first, so a plugin conflict never reaches your live site.
Can I pay monthly instead of per project?
Yes. Instead of a fixed project, you can hire a dedicated Toffyjar developer billed monthly. A developer costs $10 an hour and a senior developer $18 an hour, at 10, 20, 30 or 40 hours a week. That works out to $433, $867, $1,300 or $1,733 a month for a developer, and $780 to $3,120 a month for a senior developer. For example, many clients run a 20-hour developer at $867 a month for ongoing landing pages, fixes and content updates, then add a fixed-price project when they need a larger redesign. There is no lock-in.
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